Prepared for Philip Tweedie estate agents
When someone in the area Googles, or asks AI, who's best to sell my house, the goal is simple. Philip Tweedie comes first.
Where you are now
It's not where it should be. And that's actually good news, because it means there is a lot to win. Right now the site ranks for 276 keywords and brings in around 3,840 visitors a month. Organic growth has been sliding since 2022.
Found you because they already knew your name
Found you while actually looking to buy or sell
Right now the site brings in people who already know you. It isn't yet bringing you new ones.
The opportunity
They just aren't finding you.
Property for sale / rent in Coleraine
Searches a month
Property for sale / rent in Portstewart
Searches a month
Your competitors are being found for far more than you are.
They're being found for more than twice as many things as you.
Those searches are happening every single month. Right now they're going somewhere else.
AI search
More people are asking AI who's best to sell my house, and trusting the answer it gives. Right now, across AI search, your site is cited zero times. Not once.
Visibility score
Mentions
Cited pages
Across AI search, the site is cited zero times.
This is the gap. And almost no estate agent in the country is moving on it yet. Get there first and you own it.
The strategy
Fix what's holding the site back. Broken links, schema, on-page issues.
Set up proper tracking, so every move is measured.
Build targeted pages for the searches that matter.
Create content that answers real questions, so Google and AI trust you.
Publish regularly to keep the site fresh and earn links.
Build authority off the site, so everything ranks faster.
None of this is a quick trick. It compounds. Month after month it gets stronger.
The destination
The name that comes up first, on Google and in AI. The obvious answer.
The packages
Every package includes the foundations: first month setup and audit, ongoing technical fixes, foundational AI optimisation so the site starts getting cited, and a full report every month.
£800 / mo
Stop the decline, start the climb.
£1,200 / mo
The climb gets faster, the site gets built for the future.
£1,800 / mo
Serious growth, quickly.
Each package builds on the one before it. You're never paying twice for the same thing.
The terms
6 month minimum. That isn't a lock-in, it's how long this takes to actually work.
Move up or down a package whenever you need to.
A full, plain-English report every month, from day one.
Lowe Creative
hi@johnnylowe.design